STONE AGE FOLK

STONE AGE FOLK
Caesarstone, by Jaime Hayon
I produced Caesarstone's Stone Age Folk by Jaime Hayon at IDS Toronto, before bringing it to Salone del Mobile in Milan.
Set in the breathtaking Palazzo Serbelloni, I oversaw every element — from location scouting and construction to managing four VIP dinners and a 1,000-guest disco party co-hosted with Wallpaper* magazine and Horse Meat Disco.
The vibrant installation was one of the most photographed and celebrated, featured in Wallpaper*, Architectural Digest, Designboom, and many more.

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