ALCHEMY LOUNGE, SODASTREAM MIX BY YVES BÉHAR
LED BY ELI PEER, SODASTRAM RETURNED TO SALONE DEL MOBILE TO LAUNCH SODASTREAM MIX, A GROUNDBREAKING MACHINE DESIGNED TO CARBONATE ALMOST ANY LIQUID, INCLUDING ALCOHOLIC BEVERAGES. TO INTRODUCE MIX, WE CREATED THE ALCHEMY LOUNGE, A POP-UP BAR INSPIRED BY TRANSFORMATION—LIQUID TO CARBON, METALS TO GOLD.
DESIGNED BY YVES BÉHAR AS A FUTURISTIC SPACECRAFT, THE LOUNGE WAS SET IN THE ICONIC MIRRORED VERSACE THEATRE. THE EVENT FEATURED BESPOKE COCKTAILS CRAFTED BY MIXOLOGIST ARIEL LEIZGOLD, A COLLABORATION WITH CAMPARI GROUP, AND A 1,400-GUEST PARTY CO-HOSTED WITH WALLPAPER MAGAZINE*.
