HUMANSCALE BODIES IN MOTION BY TODD BRACHER
TODD BRACHER, ELI PEER AND JACOB PERES, COLLABORATED TO CREATE A DIGITAL INTERACTIVE EXPERIENCE FOR HUMANSCALE AT VENTURA CENTRALE DURING SALONE DEL MOBILE IN MILAN.
SIXTEEN MOUNTED LIGHTS TRACKED VISITORS' MOVEMENTS, PROJECTING THEM ONTO A 5-METER CIRCULAR SCREEN THAT CELEBRATED BODY AND MOTION—THE CORE OF HUMANSCALE’S ERGONOMIC SOLUTIONS.
THE INSTALLATION DREW OVER 30,000 VISITORS, WITH LINES FORMING OUTSIDE THE VENUE AND GENERATING 20,000 SOCIAL POSTS VIEWED BY TENS OF MILLIONS.
THE ROI WAS SIGNIFICANT, WITH OVER 20 MILLION IMPRESSIONS.
FEATURED IN ARCHIPRODUCTS, DEZEEN, AND NAMED ONE OF THE 10 BEST INSTALLATIONS BY AUTHENTIC INTERIOR, IT BECAME A DEFINING HIGHLIGHT OF MILAN DESIGN WEEK.
