SODA BAR
SodaStream x Yves Béhar.
SodaStream x Yves Béhar.
I produced Soda Bar, a sustainable bar crafted from recycled materials, debuting at the Leonardo da Vinci Museum to launch SodaStream's Source machine — serving sparkling cocktails, hosting parties, and projecting videos in Zona Tortona. Models on custom tricycles distributed sparkling water across the city, creating a sensation and earning widespread PR and influencer coverage.
Soda Bar then toured the world — a Meatpacking brownstone for NYCxDesign, the Victoria & Albert Museum for London Design Festival, and iconic locations from Tokyo to Stockholm to Sydney to Harrods, taking over storefront windows and inviting passersby to enjoy sparkling drinks. Sales skyrocketed.
Soda Bar also debuted at the Cannes Film Festival, where celebrities sipped sparkling drinks at the American Pavilion.
