SODASTREAM SODA BAR GLOBAL CONCEPT – FOR SOURCE
HOW DO YOU TRANSFORM A BRAND KNOWN FOR CHEAP PRODUCTS INTO A DARLING OF HIGH-END DESIGN? ENTER THE SODA BAR, A GROUNDBREAKING CONCEPT THAT LAUNCHED SODASTREAM’S SOURCE MACHINE, DESIGNED BY YVES BÉHAR WITH GABE LAMB AT FUSEPROJECT.
AFTER INTRODUCING FUSEPROJECT TO THE BRAND, ELI PEER COLLABORATED CLOSELY TO ENSURE SOURCE WOULD PROUDLY STAND ALONGSIDE NESPRESSO AND KITCHENAID IN ANY KITCHEN.
DEBUTING AT SALONE DEL MOBILE, WE TRANSFORMED THE LEONARDO DA VINCI MUSEUM INTO A SUSTAINABLE BAR CRAFTED FROM RECYCLED MATERIALS, SERVING SPARKLING COCKTAILS, HOSTING PARTIES, AND PROJECTING VIDEOS IN ZONA TORTONA. MODELS ON CUSTOM TRICYCLES DISTRIBUTED SPARKLING WATER ACROSS MILAN, CREATING A SENSATION AND EARNING WIDESPREAD PR AND INFLUENCER COVERAGE.
THE SODA BAR THEN TOURED THE WORLD—NYCXDESIGN AT A MEATPACKING BROWNSTONE, LONDON DESIGN FESTIVAL AT THE VICTORIA & ALBERT MUSEUM, AND ICONIC LOCATIONS FROM TOKYO TO STOCKHOLM TO SYDNEY. IN A HISTORIC MOVE, WE BROUGHT SODA BAR TO HARRODS, TAKING OVER STOREFRONT WINDOWS AND INVITING PASSERSBY TO ENJOY SPARKLING DRINKS. SALES SKYROCKETED.
TO TOP IT OFF, SODA BAR DEBUTED AT THE CANNES FILM FESTIVAL, WHERE CELEBRITIES SIPPED SPARKLING DRINKS AT THE AMERICAN PAVILION.
THROUGH SODA BAR, WE DIDN’T JUST ELEVATE SODASTREAM; WE REDEFINED IT AS A PREMIUM LIFESTYLE BRAND, MERGING SUSTAINABILITY WITH CUTTING-EDGE DESIGN.
