PUMA LOVES URBAN
Ping Pong Table Design & Night Tournaments
Ping Pong Table Design & Night Tournaments
I produced Puma Loves Urban, a series of activations connecting Puma to a young, trendsetting crowd through a custom-designed, Puma-branded ping pong table that became a sensation on design blogs and social media.
I brought this energy to the streets with night tournaments at the city's hottest spots — Pasaz, Africa, and Teder — featuring live DJs, craft cocktails, and electric matches. The final match drew hundreds of participants and thousands of spectators, generating massive social shares and reaching hundreds of thousands online.
I built buzz with a street poster campaign across the trendiest neighborhoods, with promoters handing out invitations at top clubs and venues.
