PUMA LOVES URBAN – PING PONG TABLE DESIGN AND NIGHT TOURNAMENTS
TO TRANSFORM PUMA FROM AN OUTDATED BRAND INTO A COOL, URBAN LIFESTYLE ICON, WE CREATED THE PUMA LOVES URBAN CONCEPT—A SERIES OF ACTIVATIONS THAT CONNECTED PUMA TO THE YOUNG, HIP, AND TRENDSETTING CROWD.
THE CENTERPIECE? A CUSTOM-DESIGNED, PUMA-BRANDED PING PONG TABLE THAT MERGED SLEEK DESIGN WITH FUNCTIONALITY, QUICKLY BECOMING A SENSATION ON DESIGN BLOGS AND SOCIAL MEDIA.
WE TOOK THIS ENERGY TO THE STREETS WITH NIGHT TOURNAMENTS IN THE CITY’S HOTTEST SPOTS LIKE PASAZ, AFRICA, AND TEDER. WITH LIVE DJS, CRAFT COCKTAILS, AND ELECTRIC MATCHES, THESE EVENTS TURNED PING PONG INTO AN UNFORGETTABLE PARTY EXPERIENCE. THE FINAL MATCH HAD HUNDREDS OF PARTICIPANTS AND THOUSANDS OF SPECTATORS, GENERATING MASSIVE SOCIAL SHARES AND ENGAGEMENT, REACHING HUNDREDS OF THOUSANDS ONLINE.
TO BUILD BUZZ, WE BLANKETED THE CITY WITH A WILD STREET POSTER CAMPAIGN IN ALL THE TRENDIEST NEIGHBORHOODS. PARTY PROMOTERS HANDED OUT INVITATIONS AT THE TOP CLUBS AND VENUES, ENSURING THE TOURNAMENTS BECAME THE MOST TALKED-ABOUT EVENTS OF THE SEASON.
PUMA LOVES URBAN TURNED THE WORLD’S COOLEST SPORT INTO A VIBRANT STREET CULTURE EVENT, REDEFINING PUMA’S IMAGE AND MAKING IT A FIXTURE OF THE URBAN SCENE.
