CAGES
SodaStream, F**K Plastic Bottles
SodaStream, F**K Plastic Bottles
I produced SodaStream's Cages campaign — taking thousands of discarded plastic bottles, stuffing them into massive metal cages, and returning them to their source: Coca-Cola and Pepsi.
I placed cages outside Coca-Cola HQ (they called the cops — the news channels were there to report it), at major festivals, airports, city centers, and the UN's Global Environmental Conference, generating waves of media coverage.
With celebrities including Susan Sarandon involved, the campaign put a spotlight on single-use plastic waste — low-budget, bold, and unforgettable.
