BILLY BOMAN × Fiverr — Oscars Week PR Stunt
Hollywood, Los Angeles, California
Cannes Lions 2026 — Outdoor Lions Shortlist
Hollywood, Los Angeles, California
Cannes Lions 2026 — Outdoor Lions Shortlist
"What Eli Peer and his team achieved here is a masterclass in guerrilla marketing - taking an idea that felt impossible and making it not only real, but unmissable. The Billy Boman installation challenged conventions around where and how brands show up, and turned constraints into impact."
— Shiri Hellmann, VP Brand, Fiverr
— Shiri Hellmann, VP Brand, Fiverr
The Challenge
During Oscars Week 2026, Fiverr set out to provoke Hollywood by celebrating an AI Director instead of a traditional one. Installing a 40-foot-high, 250-foot-long structure along the 101 Freeway required solving a permitting challenge many believed wasn't possible.
During Oscars Week 2026, Fiverr set out to provoke Hollywood by celebrating an AI Director instead of a traditional one. Installing a 40-foot-high, 250-foot-long structure along the 101 Freeway required solving a permitting challenge many believed wasn't possible.
The Solution
I developed a custom permitting strategy, coordinating approvals across FilmLA, LA Building and Safety, LAPD, LAFD, and the City of Los Angeles.
I developed a custom permitting strategy, coordinating approvals across FilmLA, LA Building and Safety, LAPD, LAFD, and the City of Los Angeles.
The Impact
Live for 4 days during Oscars Week, the installation generated immediate attention and global coverage.
Live for 4 days during Oscars Week, the installation generated immediate attention and global coverage.
1.7B+ PR impressions
50 media articles
12MM+ social impressions
2M+ drivers reached
+66% increase in AI Video searches
Cannes Lions 2026 — Outdoor Lions Shortlist
Production: under $400K
Permit: under $2K
Permit: under $2K
