BIGGEST BEER FRIDGE IN THE WORLD
AT BEN GURION AIRPORT’S ARRIVALS HALL, WHERE TRAVELERS ARE GREETED BY AN EMOTIONAL AND ENERGETIC ATMOSPHERE, GOLDSTAR CHALLENGED US TO CREATE A MEMORABLE AND IMPACTFUL CAMPAIGN TO WELCOME VISITORS TO ISRAEL.
OUR SOLUTION? BUILD THE BIGGEST BEER FRIDGE IN THE WORLD, CONTAINING OVER 5,000 CHILLY GOLDSTAR BEERS. THIS FIRST-OF-ITS-KIND FRIDGE WAS INTEGRATED INTO THE ARRIVALS HALL’S 360-DEGREE MEGA BOARD SPACE, MAKING IT UNMISSABLE FROM BOTH SIDES OF THE LOBBY.
THE RESULT WAS A MASSIVE VISUAL STATEMENT THAT NOT ONLY DOMINATED THE SPACE BUT ALSO ENGAGED ARRIVALS. TRAVELERS COULDN’T RESIST INTERACTING—ADMIRING, TOUCHING, AND EVEN TRYING TO OPEN THE GIANT FRIDGE DOORS.
THIS CAMPAIGN TRANSFORMED A HIGH-TRAFFIC SPACE INTO A PLAYFUL, IMMERSIVE EXPERIENCE, SHOWCASING GOLDSTAR AS A BRAND THAT KNOWS HOW TO MAKE AN UNFORGETTABLE FIRST IMPRESSION.
