SODASTREAM F**K PLASTIC BOTTLES – THE HOMO-SCHLEPIENS
THE F**K PLASTIC BOTTLES CAMPAIGN CONTINUED TO EVOLVE WITH THE HOMO-SCHLEPIENS, A CLEVER AND HUMOROUS SPIN ON PLASTIC WASTE. TAPPING INTO THE POPULARITY OF GAME OF THRONES AND THE BIG BANG THEORY, THE CAMPAIGN FEATURED MAYIM BIALIK AND KRISTIAN NAIRN (HODOR) TO DELIVER A POWERFUL ENVIRONMENTAL MESSAGE.
PORTRAYING PLASTIC BOTTLE CONSUMPTION AS A “PREHISTORIC” HABIT, THE CAMPAIGN USED WIT AND CELEBRITY APPEAL TO DRIVE THE POINT HOME.
THE BLEND OF HUMOR, CULTURAL RELEVANCE, AND SUSTAINABILITY RESONATED WITH GLOBAL AUDIENCES, GENERATING MILLIONS OF VIEWS AND FURTHER SOLIDIFYING SODASTREAM AS A LEADER IN ENVIRONMENTAL ADVOCACY.
