SODASTREAM F**K PLASTIC BOTTLES – SHAME OR GLORY
“SHAME OR GLORY” WAS A GLOBAL SMASH THAT TURNED ECO-AWARENESS INTO PURE ENTERTAINMENT.
STARRING THOR BJÖRNSSON (THE MOUNTAIN) AND HANNAH WADDINGHAM (SEPTA FROM GAME OF THRONES), THE CAMPAIGN PLAYED OFF THE ICONIC “SHAME” SCENE—ONLY THIS TIME, THE SINNER WAS A GUY POLLUTING THE PLANET WITH PLASTIC WATER BOTTLES.
WITHIN 16 HOURS OF ITS FACEBOOK LAUNCH, THE VIDEO HIT 714,000 VIEWS AND 8,500 SHARES. IN JUST 48 HOURS, IT REACHED 3.4 MILLION VIEWS AND 31,000 SHARES, WITH SHOUTOUTS FROM JON SNOW, ARYA STARK, AND SNOOP DOGG, WHOSE POST ALONE ADDED ANOTHER 750,000 VIEWS.
THE CAMPAIGN BLEW UP TO 10 MILLION VIEWS IN 24 HOURS, WITH MEDIA OUTLETS LIKE MASHABLE, MTV, GIZMODO, ADWEEK, AND NEWSWEEK COVERING THE STORY. USERS ENGAGED WITH THE HILARIOUS WEBSITE TO CHOOSE BETWEEN “SHAME” OR “GLORY,” AMPLIFYING THE MESSAGE: FK PLASTIC BOTTLES!**
A CONTINUATION OF THE VIRAL HEAVY BUBBLES CAMPAIGN, THIS VIDEO ONCE AGAIN COMBINED CELEBRITY POWER, HUMOR, AND ENVIRONMENTAL IMPACT TO DRIVE THE MESSAGE HOME.
