SODASTREAM F**K PLASTIC BOTTLES – NANO DROP
SODASTREAM STRUCK APRIL FOOLS’ GOLD AGAIN WITH NANO DROP, A VIRAL PRANK STARRING PARIS HILTON. IN THIS FAKE STARTUP, HILTON AND HER TEAM OF “EXPERTS” CLAIM TO HAVE INVENTED WATER THAT’S 5,000 TIMES MORE HYDRATING THAN REGULAR WATER—BECAUSE WHO NEEDS BOTTLES WHEN A SINGLE DROP DOES THE TRICK?
TO ADD CREDIBILITY (AND HILARITY), THE PRESTIGIOUS WEIZMANN INSTITUTE PLAYED ALONG, LENDING THE CAMPAIGN AN UNEXPECTED SCIENTIFIC TWIST. IN STAGE TWO, HILTON REVEALED THE JOKE, URGING PEOPLE TO SWITCH TO SODASTREAM TO REDUCE PLASTIC WASTE.
THE CAMPAIGN AMASSED OVER 10 MILLION VIEWS IN ONE WEEKEND, WITH 70% ORGANIC REACH. IT RECEIVED WIDESPREAD COVERAGE FROM PAGE SIX, ADWEEK (NAMED AD OF THE DAY), PEOPLE, DAILY MAIL, HUFFINGTON POST, PEREZ HILTON, E! ONLINE, LA PARISIENNE, AND MORE.
ONCE AGAIN, SODASTREAM USED CELEBRITY HUMOR AND A POWERFUL ENVIRONMENTAL MESSAGE TO DRIVE HOME THE POINT: F**K PLASTIC BOTTLES!
