FLORA NERO – SUSTAINABLE DESIGN HOUSE
FLORA NERO IS A REVOLUTIONARY BLEND OF LUXURY DESIGN AND SUSTAINABILITY, CRAFTING OBJECTS THAT EXUDE INDULGENCE WHILE RESPECTING THE PLANET. CO-FOUNDED BY ELI AND ANNA PEER IN 2022, THE BRAND EMBODIES A VISION OF RESPONSIBLE DESIGN WITHOUT COMPROMISING ON ELEGANCE.
THE DEBUT COLLECTION, OTHER_WORLDLY, DRAWS INSPIRATION FROM THE SLEEK MYSTERY OF UFOS AND THE GLAMOROUS OPTIMISM OF THE JETSET ERA. EACH PIECE WAS METICULOUSLY HANDCRAFTED USING SUSTAINABLE MATERIALS SUCH AS RECYCLED ALUMINUM AND UPCYCLED JAPANESE KIMONO CORDS, SHOWCASING ECO-FRIENDLY DESIGN AT ITS FINEST. THE ENTIRE BRAND IDENTITY, CREATIVE DIRECTION, AND PRODUCT DEVELOPMENT WERE HANDLED IN-HOUSE BY ELI AND ANNA PEER, WITH PRODUCT DESIGN LED BY THE RENOWNED MARC THORPE.
IMMERSIVE RETAIL EXPERIENCE:
AT ITS LAUNCH AT THE ICONIC JUST ONE EYE BOUTIQUE IN LOS ANGELES, FLORA NERO ELEVATED THE RETAIL EXPERIENCE TO AN ART FORM. THE EVENT BLENDED LUXURY AND SUSTAINABILITY WITH PLANT-BASED CUISINE AND ACCESSORIES, CREATING AN ATMOSPHERE THAT RESONATED WITH CALIFORNIA’S DESIGN ELITE. CUSTOM-DESIGNED STORE DISPLAYS, CREATED BY FLORA NERO, WERE PLACED IN HIGH-END BOUTIQUES ACROSS CALIFORNIA, SHOWCASING THE COLLECTION IN A VISUALLY IMMERSIVE AND MEMORABLE WAY.
AT ITS LAUNCH AT THE ICONIC JUST ONE EYE BOUTIQUE IN LOS ANGELES, FLORA NERO ELEVATED THE RETAIL EXPERIENCE TO AN ART FORM. THE EVENT BLENDED LUXURY AND SUSTAINABILITY WITH PLANT-BASED CUISINE AND ACCESSORIES, CREATING AN ATMOSPHERE THAT RESONATED WITH CALIFORNIA’S DESIGN ELITE. CUSTOM-DESIGNED STORE DISPLAYS, CREATED BY FLORA NERO, WERE PLACED IN HIGH-END BOUTIQUES ACROSS CALIFORNIA, SHOWCASING THE COLLECTION IN A VISUALLY IMMERSIVE AND MEMORABLE WAY.
THE ART OF STORYTELLING:
TO UNVEIL THE COLLECTION, A CINEMATIC TWO-PART VIDEO BROUGHT THE FLORA NERO LIFESTYLE TO LIFE, FOLLOWING THE DAY AND NIGHT OF A GLAMOROUS HOLLYWOOD COUPLE AND THEIR FRIENDS. ACCOMPANIED BY STUNNING IMAGERY CAPTURED BY PHOTOGRAPHER JONATHAN LENNARD, THE BRAND'S VISUAL STORYLINE WAS DESIGNED TO CAPTURE BOTH IMAGINATION AND ASPIRATION.
TO UNVEIL THE COLLECTION, A CINEMATIC TWO-PART VIDEO BROUGHT THE FLORA NERO LIFESTYLE TO LIFE, FOLLOWING THE DAY AND NIGHT OF A GLAMOROUS HOLLYWOOD COUPLE AND THEIR FRIENDS. ACCOMPANIED BY STUNNING IMAGERY CAPTURED BY PHOTOGRAPHER JONATHAN LENNARD, THE BRAND'S VISUAL STORYLINE WAS DESIGNED TO CAPTURE BOTH IMAGINATION AND ASPIRATION.
DESIGNED TO BE HELD AND CHERISHED:
EVERY FLORA NERO PIECE IS AN OBJECT OF INDULGENCE—FROM THE SLEEK, RESPONSIBLE MATERIALS TO THE PRECISE WEIGHT AND FEEL. THE BRAND ALSO PRIORITIZED ECO-FRIENDLY PACKAGING AND SUSTAINABLE PRODUCTION PRACTICES, ESTABLISHING IT AS A NEW STANDARD IN LUXURY DESIGN.
EVERY FLORA NERO PIECE IS AN OBJECT OF INDULGENCE—FROM THE SLEEK, RESPONSIBLE MATERIALS TO THE PRECISE WEIGHT AND FEEL. THE BRAND ALSO PRIORITIZED ECO-FRIENDLY PACKAGING AND SUSTAINABLE PRODUCTION PRACTICES, ESTABLISHING IT AS A NEW STANDARD IN LUXURY DESIGN.
WHY THIS MATTERS:
FLORA NERO SHOWCASES MY ABILITY TO CREATE AND MARKET PRODUCTS WITH A FOCUS ON INNOVATIVE DESIGN, IMMERSIVE RETAIL EXPERIENCES, AND STORYTELLING. FROM CONCEPTUALIZATION TO PRODUCTION AND LAUNCH, THIS PROJECT EXEMPLIFIES MY LEADERSHIP IN BUILDING BRANDS THAT SEAMLESSLY MERGE CRAFTSMANSHIP, RESPONSIBILITY, AND A COMPELLING CUSTOMER EXPERIENCE.
FLORA NERO SHOWCASES MY ABILITY TO CREATE AND MARKET PRODUCTS WITH A FOCUS ON INNOVATIVE DESIGN, IMMERSIVE RETAIL EXPERIENCES, AND STORYTELLING. FROM CONCEPTUALIZATION TO PRODUCTION AND LAUNCH, THIS PROJECT EXEMPLIFIES MY LEADERSHIP IN BUILDING BRANDS THAT SEAMLESSLY MERGE CRAFTSMANSHIP, RESPONSIBILITY, AND A COMPELLING CUSTOMER EXPERIENCE.
